On Running
When you hit the ground, the highly adaptive rubber elements cushion both vertical and horizontal forces for a soft landing. Enjoy a very light running sensation.
...but push off hard
Once on the ground, the Clouds lock firm to provide a solid foundation for a natural and powerful takeoff. Simply put: On is the first running shoe that provides cushioning only when you need it.
So you can have the best of both worlds: cushioned landing, barefoot takeoff. Enjoy the benefits of natural running without compromise in comfort and speed.
Nature improved.
Move freely as if barefoot, but protected from the shock of landing on the road. This means less impact, shorter ground contact time and good running form for a swift takeoff. Run more naturally with comfort, speed and no adaption time.
A conventional running shoe, not model or brand specific
A conventional running shoe sends a high, visible impact from the forefoot through the ankle into the calf.
