On was born in the Swiss alps with one goal: to revolutionize the sensation of running.
It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as On call it, running on clouds.
On was born in the Swiss alps with one goal: to revolutionize the sensation of running.
It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as On call it, running on clouds.
Neutral running shoes are optimal where the runner doesn't require support.
Neutral shoes tend to provide most of the cushioning in the heel. They are usually lighter than the equivalent stability shoe.
Stability shoes are for those who need extra support when you are running. This is typically needed for people who overpronate (Overpronation is when the foot rolls inward toward the arch excessively and can lead to various issues) Overpronation is often caused by weaknesses in the knee or hip.
Stability shoes have several features to help prevent ‘overpronation’, or the inward rolling of a runner’s foot at impact.
On’s patented CloudTec® technology is engineered to deliver a soft landing followed by an explosive take-off. The result? An unbelievably light running sensation. And no compromise on cushioning and impact protection. In other words, running on clouds.
Welcome to the ultimate lightweight running sensation. Cushioning that doesn't break your stride, but adapts to it. When you hit the ground with an On shoe, the highly adaptive rubber Cloud elements cushion both vertical and horizontal forces for a soft landing and start getting you ready to move forward.
CloudTec® is the first system to offer cushioning only during the landing phase (when you actually need it). As soon as you strike the ground, the Cloud elements lock firm to form a solid foundation for natural, powerful propulsion. Prepare for take-off.
Helion is foam cushioning that can do it all. Advanced manufacturing methods fuse stiffer foam elements with softer sections to deliver properties previously only possible in independent materials. Helion is light on weight but big on energy return, responsive yet protective. It’s also resistant to temperature changes for year-round high performance. Helion is more than just a foam. It’s a superfoam.
Zero-Gravity Foam offers the ultimate in ultralight. Advanced abrasion pads ensure superior grip and add longevity to lightweight. Experience Zero-Gravity with the Cloud – an On icon for all-day, every day performance.
The evolved first formula for running on clouds.
Rebound Rubber is Swiss-engineered to offer a revolutionary, responsive ride. And with low-abrasion durability we make sure the sensation stays the same mile after explosive mile.
Experience the evolution of the original On experience in the latest iteration of the Cloudsurfer.
No two trails are the same. Embracing that unpredictability means a sole that can handle anything.
Missiongrip brings trail-level toughness to the unmistakeable sensation of running on clouds. Varied traction patterns help you come to grips with rough and smooth ground to reach the summit in record time.
The unrivaled cushioning of CloudTec then takes the impact out of steep inclines so you can own the downhill. Whatever your off-road mission, the Cloudventure with Missiongrip has you covered.
From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the ten years since, On has been embraced into the hearts, and onto the feet, of more than seven million runners in over 50 countries. And there's no sign of slowing down...
Ten years later, you can buy On running shoes at over 6500 premium retail stores in over 50 countries. In addition to its European headquarters in Zurich, On has now opened offices in the USA, Japan, Australia, and Brazil. On products are winning international design and technology awards. And there's no finish line in sight.