PERFORMANCE. The bike for your ambition.

Ridley makes bikes that are exceptionally innovative. Form follows function. Our R&D engineers give their absolute all to investigate and push the limits of lightweight, aerodynamics, comfort and durability. Going from the fastest road bike to the most comfortable commuter bikes. By testing our bikes in our own wind tunnel, we keep working towards the best bike possible. Ergonomics are key when it comes to designing a professional road bike. There is no one-size-fits-all solution. No two riders are the same, and every millimetre counts. Our technological experience gives us the opportunity to expand our offer to a wider audience. Want to become a gravel explorer? Or what about the next road champion? Even if you’re just enjoying your bike to your local bakery, we create your perfect bike.

BELGIAN. The bike from the heart of cycling.

Ridley bikes are developed in the heart of cycling: Belgium. Bike racing plays such a key role in Belgium’s heritage and culture. Just walk down any street in Belgium on a Sunday afternoon, peek into a random window and you’ll most likely see a bike race on the TV. Belgium is also host to many of the world’s most famous bike races such as Tour of Flanders and Liege-Bastogne-Liege. Every cycling enthusiast knows about the Tour of Flanders, with its cobblestones and steep, short climbs. A race with 25.000 turns and a whopping hundred times more spectators. We are a family that’s extremely passionate about bike racing, straight up to our CEO who grew up in the bike racing world. The development of a new bike is still done at our headquarters in Flanders. The most beautiful bikes are still painted and assembled every day in the same Belgian factory. We also send our pros and testers every month over Belgium’s worst cobblestones and steepest climbs. Small country roads, braking, accelerating, dodging potholes and full acceleration on that unexpected, perfect bit of asphalt. Rain, wind, cold and sometimes a bit of sun. There is no better testing environment than the roads of Belgium. Our Belgium.


Ridley was founded in 1997 by Jochim Aerts. He grew up in the small town of Balen, located in Flanders, Belgium. Like many kids living in a land where cycling is such an ingrained part of its culture, Aerts had aspirations of becoming the next Merckx. Inspired by his older brother who competed at a high level as a promising youth rider, Aerts jumped in headfirst. His debut race was at the age of 14. But by the time he turned 19, he came to the realization that his dream of making a name for himself in the bike world would have to take a different path.


Ridley has its very own configurator so you can get your very own custom coloured bike. How does it work?

  1. Follow the link below to build your dream bike 
  2. Chose your desired bike, componentry, color and save your code
  3. Pop in-store to get sized up and to purchase your bike
  4. 6 week wait while we wait for your dream bike to be built
  5. Back in-store to get a full dynamic bike fit 
  6. Ride!